Retail industry solutions

Customer background and current situation analysis:

The current retail industry is full of both opportunities and challenges. With the acceleration of the transition to omnichannel retail, customer demands are becoming increasingly high, and competition among manufacturers is becoming more intense.

To increase profits, promote interaction with customers, enhance customer attention, satisfaction, and loyalty, retailers need to continuously customize promotional plans based on market and customer needs, and actively introduce new sales methods to attract customer attention. In addition, retailers need to maintain sensitivity to profits in a constantly changing environment to ensure their own profits, including the ability to quickly print promotional materials and control costs.

The retail industry is a highly dynamic sector, with prices constantly fluctuating and promotional materials frequently replaced. The production, management, and multi store distribution of promotional products not only require detailed control of production costs and waste rates, but also careful consideration of the time cost of distribution. Otherwise, printing and transportation will not only waste time and money, but also miss out on more development opportunities.

In addition, the cost of renting a store is usually very high, especially in prime locations. Although outsourcing printing tasks may be a good choice, the cost of small batch printing is very expensive, and outsourcing services for special materials (such as transparent film, etc.) do not support small-scale production, so retailers have to print more copies, which will inevitably cause unnecessary waste.

OKI Printing Solution:

In today's retail industry, enhancing interaction with customers and improving customer satisfaction are fundamental to increasing transactions and sales volume. Therefore, OKI fully considers the needs of the retail industry and provides solutions that will effectively ensure that printers can quickly and economically print diverse promotional materials with professional grade high-definition colors on various sizes and types of media. By using OKI's high-performance and powerful multimedia processing capabilities, retailers can quickly print flags, directional signs, price tags, and other internal company materials of different images in small batches, with excellent quality and exquisite production.

A powerful printer can not only effectively handle key sales processes, but also promote the normal operation of the entire office workflow

Retail industry office printers are usually located in small offices or front desks facing customers, so a delicate and compact appearance is crucial. At the same time, for retailers, a reliable office printer is essential to ensure that the office can quickly and effectively respond to various office printing needs.

OKI Company will provide you with:

Compact printers suitable for limited office space in the retail industry, OKI's various series of printers have the characteristic of saving space. The compact front paper supply structure and small size make them more suitable for wall mounting or installation under counters, effectively saving valuable office space;

A printer with large capacity consumables and paper boxes to reduce the hassle of users constantly changing consumables;

Excellent quality assurance and warranty policies within the industry;

Improving customer satisfaction, helping customers quickly find what they need, and allowing customers to focus on high profit products when selecting products are very important for retailers.

OKI printers can help retailers economically and quickly print various promotional tools such as guide labels, floor labels, shelf labels, and product display shelf frames, helping retailers attract customers into their stores and guide them to shop smoothly in store. Printing clear and colorful price tags, product information, display labels, sales posters, and coupons can help customers make purchasing decisions quickly without asking the store staff. OKI printers can easily help retailers achieve their sales targets!

OKI Five Color Printing Technology - A Tool for Creating Promotional Materials in the Retail Industry

OKI's advanced LED horizontal one-time imaging technology, with a flat in and flat out paper path, fully supports multi type media printing commonly used by retailers.

OKI C941dn/ES9542 has a unique five color printing technology, which adds the printing function of white toner and transparent toner (ES9542 only supports white toner) on the basis of CMYK four-color, and can print on more special media. With a high-definition resolution of 1200 * 1200dpi, we can perfectly print and output designs such as models, letterheads, invitations, brochures, packaging prototypes, sales posters, watermarks, window stickers, labels, etc. according to user needs. Even on regular office paper, images and text are equally sharp, clear, and glossy.

C941dn/ES9542 can easily complete printing work on different types of media such as transparent film and cards, and can handle printing on paper with a maximum thickness of 360g and a size range of 64-330 (mm) in width and 90-1321 (mm) in length. Even in the face of large-scale printing demands, C941dn/ES9542 can still perform excellently.

Customer’s Response

Since using OKI's powerful printing equipment, retailers have stood out from fierce competition, attracted and retained customers, effectively promoted and improved the user purchasing experience, and achieved maximum customer traffic;

Personalized printing of customized price tags and promotional posters for different store sizes and promotion times has effectively improved work efficiency and transaction volume, helping retailers to deeply tap into sales potential.

By using OKI's professional high-definition printers between sales stores and headquarters, retailers can complete all professional printing tasks themselves, minimizing waste and significantly saving time and transportation costs associated with distribution between multiple locations or stores.

In order to quickly respond to the rapidly changing market, intense competition, and complex inventory situation. OKI color printers will provide unparalleled multimedia adaptability and affordable high-definition professional color printing, helping retailers print influential promotional products according to personalized needs.